Archive | December, 2006

Top 10 Secrets of the Marketing Process (According to Seth Godin)

28 December 2006

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You probably can’t tell it (from my lack of posts about him), but Seth Godin is one of my favorite authors. I was I Godin follower when I first read Permission Marketing for one of my advertising courses in college. He has a knack for bringing to the foreground some interesting ways of [...]

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The Five Dysfunctions of a Team

20 December 2006

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For the longest time I had ignorantly convinced myself that I could operate a successful business all by myself. I would be the marketing guy, the finance guy, the web guy, the product guy, the sales guy—the everything guy. Eventually, though, I realized that it is necessary to involve others in your [...]

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One Minute Manager

20 December 2006

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This book was written a good while of time ago and was a business bestseller for years. It looks at managing as an almost scientific process—a series of simple praises and reprimands. While some would assume that its age has made it less relevant in today’s business world, I beg to differ. Its beauty is [...]

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Millionaire’s Notebook: How Ordinary People Can Achieve Extraordinary Success

17 December 2006

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I just love reading books that people claim “change their life” and “move them to success.” Really, I do. In fact, presence of these positive testimonials is one of the things I look for before taking on a new novel. Anyone that has read these types of business books before knows that many of them [...]

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The Tipping Point: How Little Things Can Make a Big Difference

17 December 2006

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You still haven’t read this yet? Well, the basic premise of this novel is that word of mouth is one of the key sources for success in today’s marketplace. Gladwell explains how to systematically engineer a word of mouth epidemic—control that no one thought was possible. It’s genuinely fascinating. I’ve boiled it down to its [...]

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Delivering Knock Your Socks Off Service

17 December 2006

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Many people run online stores because the overhead is low and the time commitment is flexible. One thing to worry about, though, is neglecting to place importance on high-quality customer support. I look forward to reading more books about customer support in the future as I’ve begun to realize that it’s not just being nice [...]

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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing

17 December 2006

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Innovation is great. Change is great. New things are great. But WAIT! Why are you innovating? Why are you changing? Why are you introducing new things? This book opened up my eyes to a new perspective. We need to always be careful that we’re not changing just for the sake of changing. Sure everyone is [...]

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Tuesdays with Morrie

15 December 2006

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You may think this book seems out of place with the others (mostly business-related) in my collection, but that just means you need to look a little bit deeper. What is business if it’s not about the people that are involved? And not just the customers. Co-workers, partners, suppliers—everyone you work with [...]

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Success Secrets of the Online Marketing Superstars

15 December 2006

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There were a lot of great tips in here for writing effective sales letters, etc. I’m not really interested in that type of online sales, but I was able to grab a number of other useful facets from the reading. Like any “success secrets” book, it’s all up to you to integrate a variety of [...]

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