BornEntrepreneur

There were a lot of great tips in here for writing effective sales letters, etc. I’m not really interested in that type of online sales, but I was able to grab a number of other useful facets from the reading. Like any “success secrets” book, it’s all up to you to integrate a variety of people’s techniques in order to make them fit for you. The good thing to remember in this case is that even if you’re not specifically interested in a certain market, you can borrow techniques from the approach and try and apply it to your own.

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Success Secrets of the Online Marketing Superstars

by Mitch Meyerson

1. successful people act even when they’re afraid or feel fear
2. You’ve got to set goals as simple as “what would your ideal home look like if you had the home of your heart’s desire? You know, what it would look like if you acquired it and it worked for you. And that’s down to what does the front door look like, what doe the entryway look like?
3. Just ask for what you want. The problem with most people is that they don’t know what they want.
4. Your goals should include contribution. Build giving back into your goal program.
5. Share your goals with others so they’ll support you.
6. start each goal with I AM or I WILL
7. There are 12 Principles of Persuasion.  These are the most noteworthy:
   A.  Give Gifts
   B.  Popularity—show that your product is popular and that others have bought it
   C.  Scarcity –they don’t have much to last
   D.  Rapport – build rapport (blog maybe?, articles)
   E.  Create urgency – give people a time deadline
   F.  Belonging – get people to belong to a club or group
   G.  Curiosity – make them curious – “if you miss this you’ll kick yourself”
8. Research has shown that when people are presented with too many choices, they get confused and often leave.
9. Take advantage of the Internet’s interactivity. Involve your visitors. Give them a quiz, let them sign up for a prize or a free e-book or a PDF file. The more you involve people the more they’ll be involved with you.
10. Follow-up. You should get back to emails in 2 hrs or less.
11. Maintenance of website. Keep it fresh and changing, keep offering new things.
12. Headlines. “Do you Make these mistakes in English?” Use the word THESE. Forces the surfer to read on.
13. Not only incorporate a time deadline, but also remind them of what they’ll miss out on if they don’t take action. – “You only get bonuses if you order by X date”
14. Tell a friend script.
15. Take advantage of un-used real estate on the site. Thank you pages and confirmation pages. You can ask people to sign up for the newsletter, post affiliate links, inform them of a product
16. Survey your market. Exit survey. Customized auto responder series.