BornEntrepreneur

I just love reading books that people claim “change their life” and “move them to success.” Really, I do. In fact, presence of these positive testimonials is one of the things I look for before taking on a new novel. Anyone that has read these types of business books before knows that many of them say the same types of things, but with slight variations. It’s an over-saturated category indeed, but there are gems out there that share useful concepts and rules that you appreciate the author brings to light. No one single book in this “you too can achieve success like I have” category is a full-proof, step by step system. However, if you can learn a few things here and there from these authors, then you’re a little more equipped to be on your way.

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Millionaire’s Notebook: How Ordinary People Can Achieve Extraordinary Success

by Steven K. Scott

1. Finding the perfect partner is one of the key steps to success. Find someone who makes up for your areas of weaknesses.
2. “My strengths are in the areas of sales, marketing, and persuasion. My weaknesses are int eh areas of administration and follow-through on details. I see the upside opportunity in almost any situation but I may be slow to see its realistic downside. In the infant and adolescent stage of our business, therefore, I really didn’t’ need a partner with marketing or sales ability. I needed a partner who could identify and manage the millions of details necessary in administering th areas of our business other than sale sand marketing. As our business grew, a need did arise for an additional partner who could duplicate what I could do because our marketing opportunities were far greater than one person could handle.”
3. Law of Respect: The more you respect your buyer, the more your buyer will buy.
4. Law of Testing: Survey for “ballparks”; test for “home runs.”
5. Artistic swells. Logic sells.
6. Shoot for the moon, because if you miss you’re still high!
7. Go for it.
8. The five actions in striving to excel:
1. Dream or visualize.
2. Convert the dream into goals.
3. Convert your goals into tasks.
4. Convert your tasks into steps.
5. Take your first step, and then the next.

9. Strategies and tips for building more enjoyable relationships
1. Realize that every single person you encounter during your day wants to be noticed, appreciated, and treated like a friend instead of simply used to perform a service. For example. When you place a call to someone in another company (or at your company) and a secretary answers the phone, don’t’ just ask for the person you’re calling for, take at least a moment to acknowledge the secretary by name. Ask how her day is going and so forth.
2. Take the initiative to be thoughtful at times when it is not expected. Write a note, give a word of encouragement, ask a question about the family, or do any of a hundred things you can do to show you care—and do it sometimes when it’s not expected when there’s no discernable reason to do it.
10. On making commercials : Use the commercial to give the viewer the basic information needed to make a decisions to request a free information kit instead of trying to use the commercial to actually make the sale.
11. “Grand slams” can be created by having a celebrity endorser who has so much credibility that you don’t have to waste any time in the commercial establishing the credibility of the company.
12. When you have direct response products, always include an upgrade offer. You would be surprised how many people take it.
13. “salting your communication” : “salt” the last line in your sales pitch to keep everyone thirsty to hear what you have to say next
14. A successful sales system begins with an attitude of respect for the potential buyer. Your buyers are intelligent. Treat them that way.

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