Born Entrepreneur - Stories, Thoughts & Analysis

How to make big money in your own small business by Jeffrey J. Fox

• Every business owner must always be selling…discreetly, proactively, obviously, continuously, politely, relentlessly, persistently, happily. There is nothing wrong with the dress hsop owner, or cake baker, or candy maker, or lube shop owner, or dentists, architect, or songwriter, or landscaper telling everyone they meet about their business. It is absolutely correct and proper for the accountant or limousine owner or computer trainer to give his business card to everyone. If your customers do not come to your premise to buy, then you must go to them…selling is Job 1, and if no one is selling, the business is dying….your customer and prospects want you to call. Call someone now! Meet someone now! Go talk to a customer now!
• Any necessary activity that you, the owner, can’t do well must be done by someone else. Any function not core to your business must be done by someone else. Hiring others to do things is how you increase your span of work, how you get leverage. Archimedes wanted only one lever, but you have several. Your levers include delegation, outsourcing, consulting, outside experts, temp workers, interns, retired grandfather. As much as possible, as much as affordable, use the leverage levers.
• Financially Transmitted Disease (FTD) kills…An FTD can be caused when a senior employee, with legitimate access to the company’s financial information, breaks the company’s truest and lets the financial information infect and disease his or her mind and allegiance. To prevent the spread of FTD, terminate the infected employee. Terminate the transmitter. Getting rid of disease is the one way to keep your small business healthy

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