Why is it that when people talk with someone else they discuss events, rather than feelings? “Yesterday this happened, and then we did this, and it was cool, and then we went here, etc, etc.â€Â Are we so secretive as a species that it is a faux pas to mention feelings in conversation with an [...]
Continue reading...22 December 2007
I’m getting older. I say this a lot, but what do I mean by it? I do not have the urge to listen to loud obnoxious music, except at certain times. I no longer like to drink very often—hardly at all actually. I do not even really like to drink period. I do not like [...]
Continue reading...21 December 2007
Being an entrepreneur is a solo experience. It is… It isn’t… We could go into a long discussion about it. None the less, you spend a lot of time alone, very few people understand what goes on in your mind, so eventually you begin to distance yourself from people—realizing you’re a bit weird. All of [...]
Continue reading...20 December 2007
Entrepreneurship is about leadership, risk, and follow-through—-confidence! Building your confidence is a combination of many different things. Much to the chagrin of the already self-assured people out there, confidence and self-empowerment are not in-born characteristics. It is a skill and [...]
Continue reading...14 December 2007
Winning Retail by Willard Ander & Neil Stern 1. Display your lamps like Pottery Barn. Show your lamp in a mock up of a living room. “Here’s how to make your living room beautiful.†This allows Pottery Barn to sell the complete solution rather than just a product. Selling the [...]
Continue reading...14 December 2007
The Power of Six Sigma by Chowdhury The goal is not simply to improve quality for the sake improving quality, but to make customers happier and add money to the bottom line. Most companies think improving quality costs money, so it’s a trade-off, a tug-ofwar between your customers and your accounts. They ask themselves, [...]
Continue reading...14 December 2007
11 Immutable Laws of Internet Branding by Laura Ries Brands are cold, silent, lifeless. Be the Donald Trump. Be the Steve Jobs. As the CEO you can make your brand famous if you become famous. When building an Internet brand, you have to think category first and brand second. Customers are not primarily interested in [...]
Continue reading...14 December 2007
22 Immutable Laws of Branding by Laura Ries Good things happen when you contract rather than expand your business. Become a category killer, here are the steps: a. Narrow the focus. b. Stock in depth. A typical Toys R Us carries 10,000 toys versus 3,000 toys for [...]
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24 December 2007
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