Archive | January, 2008

You Can Be a Stock Market Genius Even if You’re Not Too Smart – Book Summary

28 January 2008

0 Comments

So, I’ve been realized that other than holding on to some shares of Microsoft since my 16th birthday, I really know very little about the stock market—and picking winners.  I figured I’d lessen the gap of knowledge a bit by picking up a couple books on investing in the stock market.  Here’s what I learned [...]

Continue reading...

Is your advertising simply false hope?

16 January 2008

7 Comments

It does not make sense to have an advertisement that appeals to a small group of people in a mainstream location. For example, I saw a big poster on the wall advertising a cement truck company.  When people see this, it does not apply to them.  Find out where cement truck customers go, and advertise there!  [...]

Continue reading...

Trump: How to Get Rich – Summary of Main Ideas

13 January 2008

0 Comments

Trump: How to Get Rich by Donald Trump I just read this book in one sitting. It was a casual, fast read. I didn’t have super high expectations as the reviewers on Amazon only rated it 3/5 stars. There were a few good nuggets of wisdom, though, just as I had hoped. [...]

Continue reading...

Communication from your front line workers

4 January 2008

2 Comments

Willie, a delivery guy from Dean Foods, comes to Mozarts Coffee in Austin TX every day at 12noon and goes through the same process. With a huge cart on wheels stacked with gallons of milk, he clumsily navigates his way down 7 stairs and then up 3 stairs. I wonder if anyone has [...]

Continue reading...

Why Mainstream Advertising Creates a Dying Paradox

2 January 2008

1 Comment

Paradox goes as follows: Company A buys mainstream advertising. Ex. TV advertisement Competitors, Companies B & C, must spend extra money on ads to keep up with Company A. This causes an oversaturation of messages to consumers, which decreases effectiveness (and sales). In response to decreased effectiveness and decreased sales, Companies A, B, & C spend more on [...]

Continue reading...