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Is your advertising simply false hope?
It does not make sense to have an advertisement that appeals to a small group of people in a mainstream location. For example, I saw a big poster on the wall advertising a cement truck company. When people see this, it does not apply to them. Find out where cement truck customers go, and advertise [...]
Continue reading...Why Mainstream Advertising Creates a Dying Paradox
2 January 2008
Paradox goes as follows: Company A buys mainstream advertising. Ex. TV advertisement Competitors, Companies B & C, must spend extra money on ads to keep up with Company A. This causes an oversaturation of messages to consumers, which decreases effectiveness (and sales). In response to decreased effectiveness and decreased sales, Companies A, B, & C [...]
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16 January 2008
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