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Book Summary: Getting Everything You Can Out of All You’ve Got – PART 1

27 May 2009

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An old friend of mine contacted me out of the blue one day and we chatted about what we’ve both been up to. It was a great conversation and a memorable chat. Afterward he sent me an email and said he wanted to send me a business book that was very valuable to him. He [...]

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Book Summary: How Come That Idiot’s Rich and I’m Not?

19 May 2008

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How Come That Idiot’s Rich and I’m Not? by Robert Shemin (Author) About a month ago I read this book pretty much cover to cover sitting in Borders Bookstore. Here are the key takeaways I took from it and have tried to implement in my own life. My responses to these points in are italics: have one goal [...]

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You Can Be a Stock Market Genius Even if You’re Not Too Smart – Book Summary

28 January 2008

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So, I’ve been realized that other than holding on to some shares of Microsoft since my 16th birthday, I really know very little about the stock market—and picking winners.  I figured I’d lessen the gap of knowledge a bit by picking up a couple books on investing in the stock market.  Here’s what I learned [...]

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Trump: How to Get Rich – Summary of Main Ideas

13 January 2008

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Trump: How to Get Rich by Donald Trump I just read this book in one sitting. It was a casual, fast read. I didn’t have super high expectations as the reviewers on Amazon only rated it 3/5 stars. There were a few good nuggets of wisdom, though, just as I had hoped. [...]

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Winning Retail : Developing a Sustained Model for Retail Success

14 December 2007

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Winning Retail by Willard Ander & Neil Stern 1. Display your lamps like Pottery Barn. Show your lamp in a mock up of a living room. “Here’s how to make your living room beautiful.” This allows Pottery Barn to sell the complete solution rather than just a product. Selling the [...]

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The Power of Six Sigma

14 December 2007

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The Power of Six Sigma by Chowdhury The goal is not simply to improve quality for the sake improving quality, but to make customers happier and add money to the bottom line. Most companies think improving quality costs money, so it’s a trade-off, a tug-ofwar between your customers and your accounts. They ask themselves, [...]

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11 Immutable Laws of Internet Branding

14 December 2007

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11 Immutable Laws of Internet Branding by Laura Ries Brands are cold, silent, lifeless. Be the Donald Trump. Be the Steve Jobs. As the CEO you can make your brand famous if you become famous. When building an Internet brand, you have to think category first and brand second. Customers are not primarily interested in [...]

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22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand

14 December 2007

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22 Immutable Laws of Branding by Laura Ries Good things happen when you contract rather than expand your business. Become a category killer, here are the steps: a. Narrow the focus. b. Stock in depth. A typical Toys R Us carries 10,000 toys versus 3,000 toys for [...]

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101 Home Office Success Secrets

18 November 2007

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101 Home Office Success Secrets by Lisa Kanarek Have a one page fact sheet available. When a reporter calls Alan Caruba, public relations counselor, editorial consultant and lecturer, he has a one page, up to date and accurate fact sheet [...]

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How to Work a Room: The Ultimate Guide to Savvy Socializing in Person and Online

18 November 2007

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How to Work a Room: The Ultimate Guide to Savvy Socializing in Person and Online by Susan RoAne Being approachable is just as important as approaching others; and a smile and eye contact are essential. Men have worn ties that give us “something to talk [...]

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