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How to make big money in your own small business
How to make big money in your own small business by Jeffrey J. Fox Every business owner must always be selling…discreetly, proactively, obviously, continuously, politely, relentlessly, persistently, happily. There is nothing wrong with the dress hsop owner, or cake baker, or candy maker, or lube shop owner, or dentists, architect, or songwriter, or landscaper telling [...]
Continue reading...Purple Cow: Transform Your Business by Being Remarkable
11 February 2007
The world of marketing is changing. Traditional ads such as TV commercials or newspaper ads are less and less effective because the general public is overwhelmed with advertising messages. In this book Seth Godin describes how your business can be successful in this ad-abundant world by creating a purple cow –forgetting everything you know and [...]
Continue reading...Rich Dad, Poor Dad
5 February 2007
Every day people go to work for money. You work harder to earn more money but then your taxes and expenses increase with your income. Is there any way to escape the rat race? How can you make money work for you? This best seller explains the real definition of an asset and a liability. [...]
Continue reading...Top 10 Secrets of the Marketing Process (According to Seth Godin)
28 December 2006
You probably can’t tell it (from my lack of posts about him), but Seth Godin is one of my favorite authors. I was I Godin follower when I first read Permission Marketing for one of my advertising courses in college. He has a knack for bringing to the foreground some interesting ways of looking at [...]
Continue reading...The Five Dysfunctions of a Team
20 December 2006
For the longest time I had ignorantly convinced myself that I could operate a successful business all by myself. I would be the marketing guy, the finance guy, the web guy, the product guy, the sales guy—the everything guy. Eventually, though, I realized that it is necessary to involve others in your ventures. Why? Because [...]
Continue reading...One Minute Manager
20 December 2006
This book was written a good while of time ago and was a business bestseller for years. It looks at managing as an almost scientific process—a series of simple praises and reprimands. While some would assume that its age has made it less relevant in today’s business world, I beg to differ. Its beauty is [...]
Continue reading...Millionaire’s Notebook: How Ordinary People Can Achieve Extraordinary Success
17 December 2006
I just love reading books that people claim “change their life” and “move them to success.” Really, I do. In fact, presence of these positive testimonials is one of the things I look for before taking on a new novel. Anyone that has read these types of business books before knows that many of them [...]
Continue reading...The Tipping Point: How Little Things Can Make a Big Difference
17 December 2006
You still haven’t read this yet? Well, the basic premise of this novel is that word of mouth is one of the key sources for success in today’s marketplace. Gladwell explains how to systematically engineer a word of mouth epidemic—control that no one thought was possible. It’s genuinely fascinating. I’ve boiled it down to its [...]
Continue reading...Delivering Knock Your Socks Off Service
17 December 2006
Many people run online stores because the overhead is low and the time commitment is flexible. One thing to worry about, though, is neglecting to place importance on high-quality customer support. I look forward to reading more books about customer support in the future as I’ve begun to realize that it’s not just being nice [...]
Continue reading...Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
17 December 2006
Innovation is great. Change is great. New things are great. But WAIT! Why are you innovating? Why are you changing? Why are you introducing new things? This book opened up my eyes to a new perspective. We need to always be careful that we’re not changing just for the sake of changing. Sure everyone is [...]
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18 November 2007
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