Archive | Marketing RSS feed for this category

Inbox Zero at 7am

11 December 2008

2 Comments

Two days in a row now that I’ve woken up super early. The first time it happened (4am) I thought it was a fluke because of a misaligned body clock, but when I woke up naturally this morning at 5am I realized, perhaps my body is so anxious to “get things done” that I’m jettisoning [...]

Continue reading...

Is your advertising simply false hope?

16 January 2008

7 Comments

It does not make sense to have an advertisement that appeals to a small group of people in a mainstream location. For example, I saw a big poster on the wall advertising a cement truck company.  When people see this, it does not apply to them.  Find out where cement truck customers go, and advertise there!  [...]

Continue reading...

Communication from your front line workers

4 January 2008

2 Comments

Willie, a delivery guy from Dean Foods, comes to Mozarts Coffee in Austin TX every day at 12noon and goes through the same process. With a huge cart on wheels stacked with gallons of milk, he clumsily navigates his way down 7 stairs and then up 3 stairs. I wonder if anyone has [...]

Continue reading...

Why Mainstream Advertising Creates a Dying Paradox

2 January 2008

1 Comment

Paradox goes as follows: Company A buys mainstream advertising. Ex. TV advertisement Competitors, Companies B & C, must spend extra money on ads to keep up with Company A. This causes an oversaturation of messages to consumers, which decreases effectiveness (and sales). In response to decreased effectiveness and decreased sales, Companies A, B, & C spend more on [...]

Continue reading...